Just a daft thought but maybe peace would be nice,. maybe even a little bit of love.
Happy New Year♠
Tuesday, 29 December 2009
Wednesday, 16 December 2009
Press release: rage against the machine
Modern media is a funny old game. Can you imagine back in the 70s trying to get a campaign on the go to stop Gary Glitter or Slade getting to number one.
Thanks to Facebook someone has launched a campaign to get the early 90s angry rockers to number one ahead of Xfactor winner Joe.
To date they are making a decent stab at it. Although they probably will not manage it they have still managed to rattle Simon Cowell.
Just think what you would have had to do in the 70s - write a zillion letters, go on a Jarrow style march, print a million leaflets, write letters to every newspaper in the country, shout at passers by, etc. Even then it would amount to bot all!
Now if you get the mood of the zeitgeist right you are on to a winner. 500,000 plus followers on the facebook site - it really is amazing. Now all they need is to flog them something.
Newspapers have their facebooks sites and yet they don't seem to manage them or do anything with them to stimulate readership figures.
What they need is some young guns with some uber-knowledge - what ever that is.
Thanks to Facebook someone has launched a campaign to get the early 90s angry rockers to number one ahead of Xfactor winner Joe.
To date they are making a decent stab at it. Although they probably will not manage it they have still managed to rattle Simon Cowell.
Just think what you would have had to do in the 70s - write a zillion letters, go on a Jarrow style march, print a million leaflets, write letters to every newspaper in the country, shout at passers by, etc. Even then it would amount to bot all!
Now if you get the mood of the zeitgeist right you are on to a winner. 500,000 plus followers on the facebook site - it really is amazing. Now all they need is to flog them something.
Newspapers have their facebooks sites and yet they don't seem to manage them or do anything with them to stimulate readership figures.
What they need is some young guns with some uber-knowledge - what ever that is.
Tuesday, 8 December 2009
Press Release: Is little news dead?
I don't know about you but my news judgement is being affected by bigger macro matters. A lady was on the BBC news talking about how we should be worried about stereptyping girls and boys with pink and blue colours.
For a start I have heard the story a thousand times (life's a re-write) but secondly it just does not seem important when we at war, in a deep recession and our heads of states are meeting to try and avert the end of the world.
General news suddenly makes no sense. A bit like after an earthquake when everyone gets an attack of what'sthepoint-ism.
And no - I don't know the answer!
For a start I have heard the story a thousand times (life's a re-write) but secondly it just does not seem important when we at war, in a deep recession and our heads of states are meeting to try and avert the end of the world.
General news suddenly makes no sense. A bit like after an earthquake when everyone gets an attack of what'sthepoint-ism.
And no - I don't know the answer!
Monday, 7 December 2009
Press Release: Newspapers and PR
When I was a lad.....no honestly! When I was lad on newspapers in "the old days" it was rare to use a press release unless it had come from a major organisation - police, fire, council, utility.
The press releases went on a pile until fillers, or grout as it was sometimes known, were needed to fill the space around the major stories.
Sadly today, and I speak as a PR, newspapers rely on press release fodder to fill the papers. A lot of PROs are ex-journos so the quality of the average press release has gone up in my opinion. But it is a pact with the devil. At the end of the day the PR is there to protect reputation and enhance the standing of their client. With police or local authority they are there to firefight and "communicate". The client is always number one.
We used to have a joke in the newsroom way back that a story was "too good to check"! It was tongue in cheek of course but now stories supplied by PRs on a regular basis drop in to the paper without a thorough check. The releases are taken as 100% reliable. While I am not saying that blatant untruths are peddled it does raise the temptation to exaggerate a tad.
Journos should question everything they receive. The lines are blurring and it is Joe Public who suffers. There's never been a better time to get away with something.
The press releases went on a pile until fillers, or grout as it was sometimes known, were needed to fill the space around the major stories.
Sadly today, and I speak as a PR, newspapers rely on press release fodder to fill the papers. A lot of PROs are ex-journos so the quality of the average press release has gone up in my opinion. But it is a pact with the devil. At the end of the day the PR is there to protect reputation and enhance the standing of their client. With police or local authority they are there to firefight and "communicate". The client is always number one.
We used to have a joke in the newsroom way back that a story was "too good to check"! It was tongue in cheek of course but now stories supplied by PRs on a regular basis drop in to the paper without a thorough check. The releases are taken as 100% reliable. While I am not saying that blatant untruths are peddled it does raise the temptation to exaggerate a tad.
Journos should question everything they receive. The lines are blurring and it is Joe Public who suffers. There's never been a better time to get away with something.
Wednesday, 2 December 2009
Press Release: handshake
press release: Murdoch grunts and google parps
Wow. Just goes to show that the news dinosaur Murdoch still has a roar. His rant about free news on the internet seems to have hit home with Google with their latest announcement that they plan to limit ranking all free news.
Could this be the beginning of a new partnership. Has google got into bed with Rupert? Makes you wonder.
Reports in the Media Guardian say Google is to allow publishers of paid for content to limit the amount of free access internet users have to their websites from Google News.
The move comes after Murdoch's recent rant against google running aggregate news for free. Theft as he put it!
However, Google say publishers would be able to charge for their content and still make it available via Google following the changes announced. Mmmmm. We'll see.....
Could this be the beginning of a new partnership. Has google got into bed with Rupert? Makes you wonder.
Reports in the Media Guardian say Google is to allow publishers of paid for content to limit the amount of free access internet users have to their websites from Google News.
The move comes after Murdoch's recent rant against google running aggregate news for free. Theft as he put it!
However, Google say publishers would be able to charge for their content and still make it available via Google following the changes announced. Mmmmm. We'll see.....
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