The 115-year old Hounslow and Brentford Times is no more. Who is next? Will it be a big beast? The circulation of The Observer fell by more than 23 per cent year-on-year in its first full month after relaunching. So what is the future for newspapers?
The News International paywall experiment over at The Times and Sunday Times has already seen a dramatic slump in online visitors - not a surprise.
MEN media cuts ten jobs while taking on five trainees, Trinity Mirror incredibly reports 67% profit by slashing costs! Ludlow Journal dies!
The Times was down 14.8 per cent year on year, the Telegraph dropped 18.5 per cent and The Guardian also dropped 14.8 per cent.No UK-wide national title managed a year on year circulation rise, with the Daily Star yet to feel the benefits of its latest price cut to 10p.
Gloomy times
Showing posts with label media. Show all posts
Showing posts with label media. Show all posts
Thursday, 29 July 2010
Thursday, 21 January 2010
Press Release: Press Generator No Frills PR
There's no getting away from it. Business is getting tough out there. But pulling marketing and pr activity is a bad move. However, there are ways of reducing budgets without affecting quality.
Many businesses retain PR agencies on contracts to carry out campaigns. For many, these agencies carry out quality and creative wide-ranging campaigns but for some all they are paying for is a press release service. In many cases the client is expected to come up with the ideas!
These clients can cut their PR budgets by simply using a press release service. If they know what the target market is and they know how many press releases they use a year - it's simple.
Just think retainers of a thousands pounds a month could be reduced to a couple of hundred. Imagine a whole year's PR campaign for a couple of grand!!!
Many businesses retain PR agencies on contracts to carry out campaigns. For many, these agencies carry out quality and creative wide-ranging campaigns but for some all they are paying for is a press release service. In many cases the client is expected to come up with the ideas!
These clients can cut their PR budgets by simply using a press release service. If they know what the target market is and they know how many press releases they use a year - it's simple.
Just think retainers of a thousands pounds a month could be reduced to a couple of hundred. Imagine a whole year's PR campaign for a couple of grand!!!
Monday, 7 December 2009
Press Release: Newspapers and PR
When I was a lad.....no honestly! When I was lad on newspapers in "the old days" it was rare to use a press release unless it had come from a major organisation - police, fire, council, utility.
The press releases went on a pile until fillers, or grout as it was sometimes known, were needed to fill the space around the major stories.
Sadly today, and I speak as a PR, newspapers rely on press release fodder to fill the papers. A lot of PROs are ex-journos so the quality of the average press release has gone up in my opinion. But it is a pact with the devil. At the end of the day the PR is there to protect reputation and enhance the standing of their client. With police or local authority they are there to firefight and "communicate". The client is always number one.
We used to have a joke in the newsroom way back that a story was "too good to check"! It was tongue in cheek of course but now stories supplied by PRs on a regular basis drop in to the paper without a thorough check. The releases are taken as 100% reliable. While I am not saying that blatant untruths are peddled it does raise the temptation to exaggerate a tad.
Journos should question everything they receive. The lines are blurring and it is Joe Public who suffers. There's never been a better time to get away with something.
The press releases went on a pile until fillers, or grout as it was sometimes known, were needed to fill the space around the major stories.
Sadly today, and I speak as a PR, newspapers rely on press release fodder to fill the papers. A lot of PROs are ex-journos so the quality of the average press release has gone up in my opinion. But it is a pact with the devil. At the end of the day the PR is there to protect reputation and enhance the standing of their client. With police or local authority they are there to firefight and "communicate". The client is always number one.
We used to have a joke in the newsroom way back that a story was "too good to check"! It was tongue in cheek of course but now stories supplied by PRs on a regular basis drop in to the paper without a thorough check. The releases are taken as 100% reliable. While I am not saying that blatant untruths are peddled it does raise the temptation to exaggerate a tad.
Journos should question everything they receive. The lines are blurring and it is Joe Public who suffers. There's never been a better time to get away with something.
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