Press Release: Press Generator No Frills PR

There's no getting away from it.  Business is getting tough out there.  But pulling marketing and pr activity is a bad move.  However, there are ways of reducing budgets without affecting quality.

Many businesses retain PR agencies on contracts to carry out campaigns.  For many, these agencies carry out quality and creative wide-ranging campaigns but for some all they are paying for is a press release service.  In many cases the client is expected to come up with the ideas!

These clients can cut their PR budgets by simply using a press release service.  If they know what the target market is and they know how many press releases they use a year - it's simple.

Just think retainers of a thousands pounds a month could be reduced to a couple of hundred.  Imagine a whole year's PR campaign for a couple of grand!!!

Press Release: Shakin Stevens

Poor Shaky gets done for lamping a photographer.  But alas it was not a Paparazzi photographer snapping him coming out of some top nightclub but an over enthusiastic amateur getting close at a gig at a hotel in Ballymena.

Which gets me wondering if Shaky has spent all his cash or why else would he be doing a turn in a hotel in Ballymena.  Last time I was in Ballymena it hadn't yet turned into Las Vegas.

Press Release: Snow Joke

Yes it's time for media cliches to be wheeled out. Lots of snow equals WHITE OUT, WHITE HELL, SNOW JOKE, etc.

Interesting watching the rolling news channels to see the use of the word COULD. An outside broadcast had a news reporter standing with a free flowing motorway behind him.  It could, he said, be white out at any time and traffic could come to stand still.

That's the problem with outside broadcast - first you have to get there in which case it is probably not as bad as it is somewhere else.  Lots of the BBC coverage has been from the NE of England which is suffering but not as badly as some parts of the country.

Watch out for the word could!