Press Release: Press Generator No Frills PR

There's no getting away from it.  Business is getting tough out there.  But pulling marketing and pr activity is a bad move.  However, there are ways of reducing budgets without affecting quality.

Many businesses retain PR agencies on contracts to carry out campaigns.  For many, these agencies carry out quality and creative wide-ranging campaigns but for some all they are paying for is a press release service.  In many cases the client is expected to come up with the ideas!

These clients can cut their PR budgets by simply using a press release service.  If they know what the target market is and they know how many press releases they use a year - it's simple.

Just think retainers of a thousands pounds a month could be reduced to a couple of hundred.  Imagine a whole year's PR campaign for a couple of grand!!!

Film Review

Over the course of the last few days I have read three reviews of Ricky Gervais's new film and guess what? They were all exactly the same.

That's because the reviews are supplied by the Press Association. There was a day when local newspapers had their own reviewer who would give you a trusted view.

More dosh for PA but less choice for the rest of us!