Magazines feeling the pinch

Until recently glossy magazines were riding high despite the creep of the internet.  While newspapers wilted under pressure mags remained bouyant.

The party is now over it seems with the news that Conde Nast is set to lose out on a billion dollars in ad revenue this year - a billion dollars! Immediate surgery will see four titles close plus surviving titles will have to make big cuts.

That's a big hit that will send shock waves through the glossy market.  It seems the only way forward is for niche magazines ran on a skeleton staff.

Specialist websites and blogs thrive in users but still online revenues are relatively small - surely this has to change.