Interesting to see that The Sun are sticking with the 20p cover price offer. I wonder how many readers from the likes of the Daily Mail are taking a punt and seeing what the old red top has to offer. The Daily Mail has done well over the last few years to pull in a young-ish 30 something professional femail readership but I bet some have been tempted to dabble in The Sun for 20p compared to 50p.
With this in mind I think The Sun are making a mistake in not upping their serious news content. Not too serious but just a bit more of the news to water down the showbiz overkill. It seems the tabloids are no longer in competition with other newspapers but in competition with the showbiz mags. Even the Mail, which tries to keep itself composed, slips into showbizzy tabloid coverage. Far too often there's the pic of the actress with no make up and a rather weak story on Robbie Williams dodgy or not so dodgy (depending on your view) live return on X Factor.
More news please!
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