Press Release: price of the papers.

You know what.  In this day and age of internet news for free the newspapers had better get real and cut the cost of their product.

The price war of the Daily Star and The Sun in the UK proves that in general we think we are paying too much for a daily newspaper in an age where you can pic up a Metro for free.

The 20p Daily Star has led to an astonishing 17% rise in sales over the last year, although that pace is running out of steam.  The Sun registered a rise as it followed suit in slashing prices.

If newspapers can get the maths right and offer high quality independent journalism, not just rehashed PA, they may get back on track despite the internet.  The Sunday Times manages to perform well at two quid a shout but you get a library full of supplements and words that can take you all week to read so you could argue its value for money.

Maybe newspapers do not have to follow the Metro and Evening Standard route and go free - just reduce the price and keep quality high.  Not that easy in a recession of course!!!