More worrying signs about the slow death of newspapers. The latest UK sales figures make grim reading.
Comparing six month figures for 2008 April-to-September with those for 2009 April-to-September is enough to make editors weep.
The numbers show a 3.61% fall in the overall daily newspaper market and a 5.92% fall in the Sunday market over the latest six months and respective falls of 2.49% and 5.47% in 2008.
The Daily Mirror took a 6.61% whack last year and has just lodged a 9.37% drop. Ouch! The Independent looks doomed with a 4.32% drop hurtling to 16.53% fall.
These sort of figures are unsustainable in the long term with advertisers looking increasingly to other markets but bizarrely on-line ad revenues have stiffed. Where's the money going!!!!!
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